Unlock Your Elite Mindset

Sports Psychology & Life Coaching for Real Breakthroughs

Transform your career, performance, and life with the combined power of mindset coaching, sports psychology, and strategic business mentorship.

15k

500+ Happy Customer

about us

Elite Mindset Agency

At EMA (Elite Mindset Agency), we help ambitious professionals, athletes, and entrepreneurs rewire their mindset for lasting success.

Founded by internationally recognized coaches Nora Szanto and Marco Iezzi, EMA merges high-performance coaching, sports psychology, and systemic business strategy to deliver holistic growth – personally and professionally.

We believe success is built from the inside out. At EMA, we focus on reshaping your mindset, building resilience, and aligning your goals with your authentic self.

Our approach combines:

  • Science-backed techniques from sports psychology and business coaching.
  • Tailored strategies for both individuals and teams.
  • A focus on sustainable, human-centered transformation.

Service Portfolio

Coaching Programs & Service Portfolio

Explore our range of in-demand services designed to deliver exceptional results and meet your unique.

Elite Athlete Mindset Coaching

Enhance mental toughness, focus, and performance under pressure through personalized sports psychology-based coaching for athletes.

Strategic Change & Transformation Coaching

Navigate personal and organizational change confidently with structured strategies for leadership, adaptability, and growth.

Peak Performance Coaching

Master mental frameworks of athletes and leaders to consistently achieve and sustain optimal performance in sports, business, and life.

Business & Executive Coaching

Transform into a visionary leader with coaching focused on strategic planning, leadership development, and business growth acceleration.

Team Optimization & Group Workshops

Guiding organizations and individuals through complex transformations using change management expertise.

Personal & Intellectual Growth Coaching

Helping international teams and individuals thrive in multicultural environments and embrace diverse perspectives.

Women’s Empowerment & Leadership Coaching

Empowering women to overcome self-doubt, balance work and life, and lead confidently with purpose-driven coaching.

Youth & Rising Stars Coaching

Foster confidence, discipline, and goal-setting skills in young athletes and future leaders through early mindset development and execution.

Parent Coaching & Support

Equip parents with guidance strategies to support their child’s personal or athletic growth in a balanced, healthy way by aligning their goals and mindset.

our philosophy

Empowering transformation from within

At EMA, we believe success is engineered from the inside out. We empower athletes, entrepreneurs, and professionals to unlock their full potential by reshaping mindsets, strengthening mental resilience, and aligning personal growth with authentic goals. Our approach fuses science-backed sports psychology and business strategy to create long-lasting transformation that drives peak performance—in sport, career, and life.

Science-Backed Coaching

Our methods are grounded in proven sports psychology, systemic business coaching, and leadership science to ensure effective, sustainable results.

Tailored Growth Strategies

Every individual and team is unique. Our programs are customized to align with your goals, challenges, and industry—ensuring a personalized path to success.

Mindset & Resilience Building

We focus on developing mental toughness, clarity, and adaptability—helping you overcome obstacles and perform consistently under pressure.

Human-Centered Transformation

Our coaching approach is holistic and people-focused, supporting personal well-being while driving professional excellence and high performance.

who benefits from ema

Empowering athletes, leaders & teams worldwide

EMA coaching is designed for high achievers, from athletes to entrepreneurs, and organizations seeking to unlock human potential and peak performance through science-backed strategies.

Master Coach

Nora Szanto

15+

years of experience

Growing up passionate about sports and competing as an athlete myself, I was always intrigued by what truly sets high performers apart. This curiosity led me to pursue a Master’s degree in Psychology, where I discovered that talent and hard work alone are not enough — the real differentiator is a strong Growth Mindset.

10k+

Clients Coached

500+

Elite Athletes Guided

2K+

Guest Lectures

  • Master’s Degree in Psychology
  • Certified EFT & Matrix Reimprinting Practitioner
  • Certified PSYCH-K Facilitator
  • Mindset & High-Performance Coach
  • Sports Psychology Specialist
  • Former Competitive Athlete

Master Coach

Marco Iezzi

15+

years of experience

Marco Iezzi has over 15 years of cross-industry experience as a senior executive and entrepreneur. His expertise centers on banking & financial services, energy, and luxury goods. His career includes roles at institutions such as the Deutsche Bundesbank, Capco, and Deutsche Bank. He is also the founder of Simplex Advisors GmbH, a consultancy focused on the banking sector. As an expert in banking and entrepreneurship, Marco Iezzi advises on strategic decision-making processes and supports the development of sustainable strategies and the optimization of business processes. He authored and co-authored several professional articles, books, and academic papers. Additionally, he is a member of a research group at the University of Applied Sciences Hannover, focusing on power grid stability. Marco has also served as a lecturer at Wilfrid Laurier University in Canada. As a coach and mentor, he supports international business leaders and executives.

12k+

Happy People

6k+

Corporate Trainings Conducted

14+

Countries of Activity Radius

  • Strategic Advisor
  • Strategic Change Manager (Kellogg School of Management)
  • Lean Six Sigma Black Belt
  • Certified Systemic Business & Performance Coach
  • Certified Hypnotherapist
  • Author of Books & Articles

why choose ema

Empowering growth through elite coaching

Science-Backed Methods

EMA combines sports psychology, business strategy, and evidence-based techniques for sustainable and measurable results.

Personalized Coaching Journeys

Each program is tailored to individual goals—whether you're an athlete, entrepreneur, executive, or young professional.

Diverse Global Expertise

With experience across 14+ countries and multiple industries, EMA offers globally relevant insights with a human-centered approach.

Focus on Human Transformation

We prioritize mindset, resilience, and personal growth, ensuring lasting transformation beyond just professional achievements.

testimonials

What our client says

5.0

Unmatched Mental Coaching!

EMA's mindset coaching completely transformed how I approach competition. The blend of sports psychology and strategy helped me break mental barriers I didn't even realize I had.

alex hunter

Professional Triathlete

5.0

Game-Changer for My Career

EMA’s data-driven approach gave me clear, actionable insights that improved both my physical and mental game. The coaching is professional, focused, and absolutely elite.

sara blake

Olympic Swimmer

5.0

Next-Level Training

From mental strategies to recovery optimization, EMA’s coaching elevated my training experience. Highly recommended for any athlete wanting to maximize their potential!

liam parker

Elite Marathon Runner

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need help? ask!

faq

Get your answers

At EMA, we combine science-backed methods from sports psychology and business strategy to deliver personalized coaching programs. Whether you're an athlete, entrepreneur, or executive, our dual focus on mindset and performance ensures sustainable transformation, not just temporary motivation.

EMA’s coaching is designed for professional and amateur athletes, entrepreneurs, corporate leaders, rising talents, and even parents of young athletes. If you're looking to unlock your potential, achieve peak performance, or lead with confidence, our programs are for you.

Yes, EMA offers both. We provide personalized one-on-one coaching as well as workshops and group coaching sessions for teams, organizations, and corporate groups—tailored to your specific needs.

Starting your journey is simple. Book a free discovery call using our website, where we'll discuss your goals and recommend the right coaching pathway for you—whether that’s performance coaching, leadership development, or mindset transformation.